As we have all learned throughout the nineties and early "zeroes"(?), the most efficient way to make something more radical, more in-your-face, is to inject the letter "X" whenever possible. I have a few items that have proven their capacity to be x-treme, so I have changed them accordingly. They include:
Tix
Cox
Dux
Vix VapoRubThere are also a few things that have, over time, lost their edge. They are no longer "x-worthy" and require revision. They include:
Mecksico
Ibecks
T-Recks
Secks And The City
10 comments:
This was brilliant.
submit this to the New Yorker. ESPECIALLY "Secks in the City"
Best. Post. Ever.
It's a damn shame Secks And The City wasn't on Focks...
Grant and Geo- I was hoping my Chicago boyz would like this one.
B.O.- Screw the New Yorker. The New Yorker killed my father. Well, they gave him a really bad papercut.
Sans- Zing! Well played...
How about INecksS?
Boy, wasn't "extreme" or "x-treme" a phrase that was immediately oversaturated? When I started getting ad papers from Jewel (a grocery chain here in Chicago, for all you non-Chicagoans) for "extreme values," I determined that the phrase had jumped the shark. I kept picturing stockboys on snowboards working the aisles.
Love it! You rock, Chris!
Is that why everyone tries to spell my name with an "X" instead of the "cks"?
DAMN! Thanks for the late afternoon laugh, this was comedic genius!
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