1/02/2007

X-tremeties...

As we have all learned throughout the nineties and early "zeroes"(?), the most efficient way to make something more radical, more in-your-face, is to inject the letter "X" whenever possible. I have a few items that have proven their capacity to be x-treme, so I have changed them accordingly. They include:
Tix

Cox

Dux
Vix VapoRub

There are also a few things that have, over time, lost their edge. They are no longer "x-worthy" and require revision. They include:
Mecksico

Ibecks

T-Recks

Secks And The City

11 comments:

Grant Miller said...

This was brilliant.

Big Orange said...

submit this to the New Yorker. ESPECIALLY "Secks in the City"

Geo said...

Best. Post. Ever.

Sans Pantaloons said...

It's a damn shame Secks And The City wasn't on Focks...

Chris said...

Grant and Geo- I was hoping my Chicago boyz would like this one.

B.O.- Screw the New Yorker. The New Yorker killed my father. Well, they gave him a really bad papercut.

Sans- Zing! Well played...

Flannery Alden said...

How about INecksS?

Johnny Yen said...

Boy, wasn't "extreme" or "x-treme" a phrase that was immediately oversaturated? When I started getting ad papers from Jewel (a grocery chain here in Chicago, for all you non-Chicagoans) for "extreme values," I determined that the phrase had jumped the shark. I kept picturing stockboys on snowboards working the aisles.

Zed said...

Love it! You rock, Chris!

Phil said...

Is that why everyone tries to spell my name with an "X" instead of the "cks"?

Slinger said...

DAMN! Thanks for the late afternoon laugh, this was comedic genius!

vikkitikkitavi said...

What? No White Socks?