Violence In Commercials...

I noticed recently that the old Pace Picante ad campaign has been revived. The crux is that Pace is made in San Antonio and, thus, is superior to other salsas, especially those made in an elite, effete place like the Northeast. The new ads are slightly different from the ones made during the 1980s. Some of you might remember them. There were a bunch of cowboys sitting around a campfire, eating salsa. I think they run out of Pace and the cook gives them some other brand they don't recognize. One of them discovers that - gasp! - it's made in New York City! Then, one of the disgruntled cowboys tells another to "git a rope".

Now, the implication here is that the other cowboys are going to use the rope to do one of two things, either execute the cook or restrain him in some way as punishment for his trangression. Let's address the latter first. I doubt very much that this cook is going to be real pleased with being hog-tied just because he happened to buy the wrong salsa. One would think that eventually they're going to have to let him loose if they want him to prepare their meals. From what I understand about cowboys, they often carry guns. I could see it turning into a real bloodbath if this cook has a short temper. Plus, if they did leave him tied up, isn't it going to be a real pain in the ass to compensate for the loss of one of your crew? Who is going to drive his chuckwagon and prepare the meals? Are the other cowboys ready to pick up the slack? Haven't they got enough on their plate trying to move the cattle from one place to another?

Many of the same problems crop up if the rope was intended to be used to hang the cook. I mean, seriously, is it worth risking a murder rap over some sub-par salsa? I just don't think these cowboys have thought this through. Besides, when you look at it in a broader sense, don't you think they should just eat the fucking New York salsa and be grateful? There are people digging through dumpsters for a fucking rotten apple core and these assholes are gonna bitch about the brand of salsa? I'm sure the New York shit has the same nutrients as the other one. Who's being effete now? "Ooo, I can't eat the New York salsa. It doesn't taste as good. I'm a big baby." Fucking pussy-ass cowboys. I thought they were supposed to be tough. Just eat what's in front of you and quit yer whining! Christ!

Is it me or am I overthinking this?