8/11/2007

The Biggest Thing Since Sun-Drying...


Does everything these days have fucking chipotle in it?

I remember back when chipotle first gained mass exposure. It was in a Wendy's chicken sandwich. People were confused by this strange new word. At first they pronounced it chi-POLE-tay rather than chi-POTE-lay. Now you can't go five minutes without being bombarded by some new chipotle-flavored food. I think they make chipotle-flavored Pop-Tarts now.

And Jell-O.

Toothpaste?

How about beer?

11 comments:

Morris "Mo" Wanchuk said...

I've had it in chocolate before;Dagoba bars. I'd give it a whirl in beer, but I don't have high hopes.

Big Orange said...

careful, dude, you're giving people with more capital than we've got ideas.

This sort of marketing is worse than when hollywood produces 10,000 penguin or orca movies on the success of one thing.

The [Cherry] Ride said...

Wendy's wasn't the first. I ate Gerber Chipotle Baby Oatmeal was I was a toddler, sez my mom.

Major Bedhead said...

Chipotle is this decade's sun dried tomatoes. Ubiquitous.

Major Bedhead said...

Which, duh, if I'd actually read the title of this post.

*Gilda Radner* Never mind. */Gilda Radner*

Johnny Yen said...

I actually love chipotle, but yes, it's become a buzzword.

To Morris: the first chocolate, from the Aztecs, was a brew with chocolate and chili pepper.

Skylers Dad said...

You are still pronouncing it wrong Chris. It's actually French, and is

Chez-Pole-tey

'Bubbles' said...

There is a chili beer! It's brewed right here in my neck of the woods, er, desert.

I don't know what kind of peper, but here is a link:
http://www.chilibeer.com/

Bubs said...

I want to go on record as saying I have been a fan of chipotle for many, many years. Well before the McDonalds corporation opened a chain restaurant called Chipotle. But your point is well-taken.

Writeprocrastinator said...

Don't forget condoms.

"Chipotle" is this decade's "outrageous" and "extreme" all rolled up in one.

Writeprocrastinator said...

Not to mention, are we sure that they are using actual chipotle peppers? What if it turns out that the majority of these companies are using Anaheims or jalapenos?