Lately I've noticed a number of beer ads that boast of their product's "drinkability" as one of its selling points. My question is:
Isn't that setting the bar a little low?
I don't know about you, but when I buy beer I always assume -- at a minimum -- that I will be able to pour it into my face and swallow it no matter how shitty it tastes. I certainly don't expect I'll have to chew it. Aren't they in essence saying, "Buy our Beer! It's a liquid!"?
I mean, fuck, urine is drinkable. That doesn't make it good.