1/19/2009

Another Example Of Failed Marketing...

You know, I've never had Toffifay candy. I always see it sitting there at the supermarket check-out and I wonder who ever buys it. I assume it's been languishing on the shelf since the 1970s. My reluctance to try it may be due to the fact that I'm still a little put off by the commercials they used to run when I was younger. The gist was that Toffifay was an adult candy that was "too good for kids." As a kid, whenever I saw it I'd think, "Fine. Fuck you and your snooty-ass candy. I'll get a Whatchamacallit instead." I can only imagine the billions in revenue they lost as a result of this ill-conceived ad campaign.

18 comments:

Bill Stankus said...

let's see... sell to a kid with 2 bucks lost in three pairs of jeans or go for adults with credit cards and doh and a huge sweet tooth, especially when high or drunk? You did say the 70s - that was a very good decade for the munchies.

Dr Zibbs said...

Yeah - too good for kids. I won't buy it because they used to say it was too good for blacks. That was back in the 50's. Stupid, racist candy.

SkylersDad said...

I have never heard of this racist candy, so good for me!

Mnmom said...

Meh, I had one once. You're not missing anything. It was too good for Iowans too.

Jen said...

the name "Toffifay"
is reason enough
for me to hate it

Lulu LaBonne said...

An advert made by clever dentists perhaps?

Whiskeymarie said...

It looks like it would stick to your teeth and possibly require an emergency dentist visit.

I didn't think they even still made this candy- I thought it was phased out in the 80's along with disco and cocaine.

pistols at dawn said...

People often underplay the angry kids with money demo.

raf said...

The name in a product is very important...
..and Toffifay sounds like was chosen from the obnoxious 5 years old daughter of the sweet producer, who let her go away with whatever she wanted...

Erin said...

Whatchamacallits are way better anyway.

Mnmom -- Iowans are too good for Toffifay.

Cora said...

What kind of moron would choose to market candy NOT at KIDS?! Kids drive the candy industry, I'm pretty certain. Duh. I've never had Toffifay either.

Doc said...

I'm ashamed to admit I ate these as a kid, but I don't think I ever saw the ads.

Doc

Morgan the Muse said...

they look nasty. Probably give you food poisoning.

Miss Alex said...

That candy wrapper looks like adults should be eating it fo sho ... men with chest hair and Tom Selleck mustaches and women with Marsh Brady parts chillin in a romantic setting of cheap hotel shag rugs and champagne glass hot tub you have to climb a ladder to get into... all to the music of barry white. yep... totall 70's cheese at best...

RE DO THE WRAPPER CHEAP BASTARDS LOL.... :D

Greta said...

It probably tasted like shit anyways, guy.

Gwen said...

Huh. I love Toffifay. More for me, I guess.

Dale said...

I used to like them too. Go ahead, hate me. The name was so ridiculous.

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